Bhupakkul Asavasopon, Driving Sustainable Innovation

"Kor – Bhupakkul Asavasopon" The Next-Generation Leader Continuing Family Legacy to Drive Sustainable Innovations for Society and Health

Mr. Bhupakkul Asavasopon is dedicated to advancing sustainable innovation, drawing inspiration and continuing the great legacy of creating value for society and the nation. This vision has been deeply instilled by his mother, Ms. Saowalak Chotitawan; his grandfather, Dr. Panya Chotitawan, founder of the Sahafarms empire; and his grandmother, Mrs. Salee Tortrakul—key foundational figures who propelled the Thai food industry onto the global stage while upholding a vision of conducting business alongside social responsibility and sustainable quality of life development.

Building upon the DNA of benevolence and the world-class food safety expertise of his grandfather, Dr. Panya Chotitawan, combined with the sustainable management commitment of his mother, Ms. Saowalak Chotitawan, Mr. Bhupakkul has integrated ESG principles into the context of modern innovation. He allocates a portion of proceeds from products under the Refyll brand to drive the Bio Green Project in collaboration with the Agri-Nature Foundation to promote sustainable agriculture. This initiative invented and developed high-efficiency biochar burners to reduce PM2.5 air pollution while generating supplemental income for farmers through Bio Char and wood vinegar production. Furthermore, the initiative developed the "Bio Solar Oven / Bio Green Oven" innovation to process organic mulberry tea blended with roasted Jasmine rice, donating solar ovens and transferring knowledge to farmers in Wang Muang District. This environmental innovation was honored with a certificate of recognition from Mr. Anutin Charnvirakul, Deputy Prime Minister and Minister of Interior.

The role of Mr. Bhupakkul Asavasopon not only continues the family honor and social responsibility values passed down through generations—supported by the international food safety standards and 10+ years of manufacturing expertise of Healthfoods Corporation Co., Ltd. (HFC)—but also creates a new dimension in the health food and sustainable innovation business, ready to grow alongside Thai society into the future.