HFC Partners with SPU for Digital Communication Project

Healthfoods Corporation Co., Ltd. (HFC), in collaboration with Sripatum University and Assistant Professor Nubtong Thongbai, Head of the Online Communication Design (OCM) Program, provided students with the opportunity to work on HFC products as the Final Project Case Study for the Advanced Digital Public Relations course.

As part of the program, students analyzed HFC's products and developed comprehensive digital communication strategies, applying their knowledge of marketing communication, content creation, and digital media planning to real-world business challenges.

Throughout the project, students gained hands-on experience by working directly from a professional client brief, developing communication concepts, producing campaign materials, and presenting their digital communication plans to HFC representatives. The program was closely supervised by Assistant Professor Nubtong Thongbai, ensuring students received both academic guidance and practical industry experience.

Healthfoods Corporation believes that collaboration between academia and industry plays a vital role in developing future professionals. By supporting experiential learning, HFC aims to inspire innovation, strengthen industry-academic partnerships, and create meaningful opportunities for knowledge exchange that benefit both students and the business community.